Monty Panesars New Jaguar XKR

Автор: RaymondLilly on четверг, 13 августа 2009 г. /
Jaguar and Monty Panesar

More good Public Relations work by Jaguar UK today as England bowler Monty Panesar became the latest brand ambassador for Jaguar.

Monty, one of England's spinners and top all round bowler, collected his new Jaguar XKR from the Castle Bromwich Jaguar Plant, and was obviously over the moon to receive the XKR (as anyone would, given a new XKR!) and said "I’m really excited about working with Jaguar. I’ve always loved Jaguars because of their image and heritage, but I chose the XKR because, to me, it has everything. It’s the perfect sports car, it looks sexy and is amazing to drive."

Monty came to public attention when he was the first Sikh to play for the England cricket team, and established himself as a figurehead following a series-winning display against Pakistan in 2006. Altogether a great tie up for Jaguar, and could be seen as fitting in perfectly with the profile of the new Jaguar owners Tata Motors.
As part of the deal, Jaguar is working with Monty and his favourite Charity - the Cure Parkinsons fundraising trust known as 'Movers and Shakers'; and is auctioning off the chance to win a private dinner with the England bowler to help raise funding.

This latest venture follows a series of high profile England sports stars, as previous ambassadors have been footballers Michael Owen and Alan Shearer, and is a coup for Jaguar as the England cricket team have previously been seen with sponsored VW Touaregs, on TV shows such as 5th Gear.

Jaguar's UK Marketing Director David Steele commented: "We are delighted to be associated with Monty - he has established himself as a great ambassador for British sport making him the perfect match for a British brand. I am sure he will thoroughly enjoy driving his new Jaguar XKR."



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